We have worked with many exciting brands over the years, but one of our favourites has to be FatFace. Last summer we were involved in the photo shoot for their Autumn catalogue.
Based on the South Coast of England, just up the road from us, FatFace is a UK lifestyle clothing brand offering a wide range of high quality clothing, footwear and accessories. The brand began with two guys, enjoying life on the slopes in the French Alps, printing and selling sweatshirts to make some cash in order to continue their skiing, and avoid coming home. Over twenty-five years later, FatFace is now a successful multichannel retailer with over 200 stores and a fast growing e-commerce website. Their clothing is made to last and the same entrepreneurial and adventurous spirit still underpins their style.
Our Director Ash first designed for FatFace in 2004. Living in Devon and enjoying the single life of a surfer, he could identify with the brand’s spirit. 12 years, two children and a dog later, FatFace is still a brand that resonates with Ash and his family, so there was no hesitation to accept when they were asked to feature in the FatFace Autumn catalogue.
Ash, his wife Sarah, their two children Joe and Daisy and Mr Scruff the dog thoroughly enjoyed being models for the day. Here are a few snaps that made the cut.